Indian Newspapers checkmate Google in its own game - demand 85% ad revenue share from tech giant
Staff Reporter
Feb. 27, 2021

Indian Newspaper Society (INS) representing a coalition of print media houses of the country has demanded the Google ad revenue share for publishers to 85 percent. INS criticized Google’s business practices and proclaimed it as “very opaque advertising system.”

Google has gained a lot from local media content with very little investment and working expenses. According to INS, Google needs to pay up to compensate for the authenticity of the content generated in India. The newspaper association also demanded that the Internet search company ensure more transparency in the revenue reports generated for media publishers and content producers.

Recently Google has agreed to augmented compensation and better transparency in France, Australia, and European Union. EU copyright directive forced Google to strike an agreement with local content producers over how it will pay for the reuse of snippets of their content. French regulators found Google action of avoiding payments by unilaterally withdrawing the snippets as unlawful.


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Indian Newspapers checkmate Google in its own game - demand 85% ad revenue share from tech giant
Staff Reporter
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